After reading (and being horrified by) “The Best Book Reviews Money Can Buy”, I want to take a second to publicly, clearly state Alliteration Ink’s policy:

• I will, at my discretion, provide review copies to reviewers.  Reviewers in this sense may be private individuals, companies, professional bloggers, or regular folks.  Reviewers should disclose that they received a review copy.
• I will encourage all readers tohonestlyreview the books I publish.  This means that if you like it, say what you liked.  If you don’t like a book, say what you didn’t like.  Tastes vary;  I remember a local movie reviewer whose tastes were almost exactly opposite my own.
• I will never, ever pay (or otherwise provide extra compensation aside from the review copy itself) for a good review.  Likewise, a negative review will not disqualify someone from getting a review copy in the future.
• Authors, editors, and other persons working with Alliteration Ink should likewise never pay for a positive review.
• Authors should never review their own books and stories.  Authors who are in anthologies and review the other stories in that anthology must, at a bare minimum, disclose that they have a story in the anthology. 
• Those who have a connection to the author(s) in the book(s) they’re reviewing should disclose that fact at the beginning of the review.

The point of a review is to steer people toward books they’d enjoy, and away from those they would not.  As a publisher and author, I am not interested in tricking anyone into buying a book.  I am interested in selling them a book they’ll enjoy - and that they know they can trust our reviews.

Always.